About Dove
For over 60 years, we've been committed to creating products that deliver real care for all women and challenging narrow beauty ideals.
Our Story
Dove started its journey in 1957 with the revolutionary beauty bar, a blend of mild cleansers and ¼ moisturizing cream that was the first of its kind. Unlike ordinary soap, Dove wouldn't dry skin but would leave it feeling soft and smooth.
Today, Dove offers a range of products including body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling products, all developed with our commitment to quality and real beauty at their heart.
In 2004, we launched the Dove Campaign for Real Beauty – a groundbreaking campaign that celebrated the natural physical variation embodied by all women and inspired them to have the confidence to be comfortable with themselves.
Our mission is to ensure the next generation grows up enjoying a positive relationship with the way they look – helping young people raise their self-esteem and realize their full potential.
Our Values
Real Beauty
We believe beauty should be a source of confidence, not anxiety. That's why we're on a mission to help women develop a positive relationship with their appearance.
Self-Esteem
Through the Dove Self-Esteem Project, we've reached over 60 million young people with self-esteem education, and we aim to reach 250 million by 2030.
Sustainability
We're committed to reducing our environmental impact with sustainable sourcing practices, reduced plastic usage, and recyclable packaging.
Our Commitment
At Dove, we're committed to creating a world where beauty is a source of confidence, not anxiety. We believe that beauty should be for everyone, and we're on a mission to make that a reality.
No Animal Testing
Dove does not test on animals and is certified cruelty-free by PETA.
Plastic Reduction
We're working to reduce our use of virgin plastic by more than 20,500 tonnes per year.
Inclusive Marketing
We're committed to featuring real women of all ages, sizes, and backgrounds in our advertising.
Awards & Recognition
Product Excellence
Awarded for our innovative product formulations
Sustainability Leader
Recognized for our environmental initiatives
Marketing Impact
Celebrated for our Real Beauty campaigns
Social Responsibility
Honored for our Self-Esteem Project
Join Our Mission
Together, we can create a world where beauty is a source of confidence, not anxiety. Join us in our mission to help women everywhere develop a positive relationship with their appearance.